Digital Trends 2020!

What is Digital Trend?

Digital Trends is a technology news, lifestyle, and information website that publishes news, reviews, guides, how-to articles, descriptive videos and podcasts about technology and consumer electronics products. The site offers reviews and information on a wide array of products that have been shaped by technology.

Why trends are important in Digital Marketing?

Digital world is constantly evolving. Every day some new technologies are coming in front of us. Our users are expecting something new when they come online.

Moment marketing is working really well when it comes to brand awareness or online branding. Even a Digital Marketer needs to experiment with his platform, content even with the time of post. So, he must know what is new happening in the world of Digital.

Even Digital marketing is data-driven marketing. So even learning about new ways to analyze data is also important.

What are the Digital Trends in 2020?

WhatsApp for Business and WhatsApp Chatbot:

What is WhatsApp Business account and how it works?

WhatsApp business account are like normal WhatsApp account but it is specially created to chat with your customers or run ads on stories, send special offers through message or chat about their problems.

One of the big reasons behind the success of Digital Marketing is communication and personalization. Through WhatsApp Business account customer can directly chat with the brand about their services which is creating great impact in Brand Value and trustworthiness.

That is why WhatsApp story ad in Business account is going big hit in 2020 and it will help to generate great amount of ROI. Other than this you can also share this WhatsApp stories in Facebook which will give more reach and engagement.

What is WhatsApp Chatbot?

WhatsApp Chatbot is a software program which is specially created for WhatsApp business account and the Beta version is used by 3 million users right now. It is created with the help of Artificial Intelligence and going to handle customer issues which is going to be more engaging for customers.

Podcasts:

What is Podcast?

A podcast is an episodic series of digital audio files that a user can download to a personal device in order to listen. There are many platforms like iTunes, Spotify, Buzz sprout from where people are consuming Podcast.

Why Podcast are so popular now a days?

The attention span of consumers is decreasing day by day in Online. It has reduced to 8 seconds from 12 seconds. Now it has come to almost 6 seconds. So previously people preferred text. After that they consumed more videos. Now they are shifting towards voice.

By 2020, 50% of all searches across the internet will be voice-based. By 2020, 30% of all searches will be done using a device without a screen. In the US, house penetration for smart speakers was 13% in 2018. In the US, house penetration for smart speakers is predicted to rise to 55% by 2022.

That is the power of voice. 32% (approx. 150 million people) listen to podcasts at least once a month (though many listen to one podcast or another much more frequently than that). That is why when it comes to content marketing people should focus more on Podcast in 2020.

TikTok Ads:

What is TikTok Ads?

TikTok, the short-form mobile video app that's popular among Gen Z. After rapid growth of TikTok, TikTok has experimented with advertising. Right now, they are showing some small ads of specific company but very soon more people will be able to give advertisement on TikTok in the form of short or storytelling videos.

Why TikTok Ads are attracting Marketers attention?

According, to App Annie's State of Mobile 2020 report, Android TikTok users spent in excess of 68 billion hours using the app in 2019. This represents a stunning 210% increase over 2018. The huge growth of TikTok is the reason why Marketers want to invest in TikTok advertisement.

Again, as the people really wants more short videos because of their less attention span TikTok is serving exactly that. Even TikTok can be used to serve content in different categories and surprisingly all target groups are available here. Initially TikTok was used only for entertainment. Right now, even education sector can also be promoted through TikTok.

Not only that other advertising platforms like Facebook, Instagram, YouTube have almost stopped giving organic reach but TikTok is a place where getting organic reach is not so difficult.

LinkedIn Ads:

How many types of advertisement present here?

• LinkedIn is a social media platform for professionals only. So, when it comes to conversion or Lead generation who has really a big pocket size LinkedIn ad is perfect for you.

• There are 5 types of ads available in LinkedIn.

• LinkedIn Sponsored Content

• LinkedIn Text Ad

• LinkedIn Sponsored InMail

• LinkedIn programmatic display Ad

• LinkedIn Dynamic Ad

Why you should choose LinkedIn Ad?

The normal budget of LinkedIn

1. $10 daily budget per campaign

2. $10 total budget per campaign (an optional feature for Sponsored Content)

3. $2 bid for CPC or CPM on Text Ad campaigns

The ads are pretty expensive but it reduces the cost per conversion. Again, LinkedIn can give better organic reach than Facebook and Instagram.

Even it is expected in 2020 LinkedIn ad will get cheaper. So, it become too much popular you should be a master in it.

Facebook Messenger and WhatsApp will replace Email Marketing:

What is Email Marketing?

Email marketing is the act of sending a commercial message, typically to a group of people, using email. Email Marketing specially used for lead generation and lead nurturing or remarketing. Email is specially used to make your potential customers and customers to consider about your brand again and again.

How messenger and WhatsApp are better than Email?

It is really difficult to maintain database in Email rather than WhatsApp and Messenger. Even it is much cheaper than mail and the open rate is also very high.

In WhatsApp the average text message gets an open rate of around 98%. Again, Facebook Messenger marketing has 10-80 times better engagement than email. Email has 5-10% open rates and a 1% clickthrough rate. This amounts to 1 clickthrough per 1,000 emails. Messenger, by contrast, averages 70-80% open rates and 20% clickthrough rates.

These statistics clearly show why messenger and WhatsApp going to replace Email. Now a days people love more personalized and engaging conversation with brand. That is why Messenger and WhatsApp can work better.